As we head into 2022, I share a few pieces of reflections that are central to the core ideas behind this Newsletter Series I have called In Pursuit of Elevation. The notion that what is happening outside of us is nothing compared to what is going on inside.

I love the spirit of this season of beginnings. It feels like we are surrounded by love and best wishes. Mulligans, second chances, and "try-agains" are in the air. It's a time when humanity itself feels more forgiving, more vulnerable, and more open to new possibilities. Something I think we all need more than just during a few days a year.

Tried to summarize some traits, norms and habits from my Scandinavian roots that I think are valuable in our quest for living a more elevated life!

I have written about this before and will do so again. That is, the social contagion and the fact that we are who we are with. It's one of my most important beliefs. And I need to remind myself constantly of the power of presence.

Speaking of awareness, that is what I want to reflect on this week. Particularly self-awareness.

This week, I am returning to another theme that is a pivotal landmark in my own geography of beliefs. And, I guess, in all of ours. TIME.

Now to this week's reflection. Belief is a bridge. This Michelangelo quote is so powerful. In fact, many of you have probably heard me use it before. The best ideas are those that have stood the test of time…

I fell in love with Design early. But I think, like most people, I was drawn to the objects of design rather than the process of it.

Based on feedback from last week's blog, BE THE CHANGE, I was both inspired and excited that so many of you have reached similar conclusions.

This week, I am reflecting on changing the world vs changing ourselves. As a young, inexperienced, and newly promoted CEO of a small but mighty hamburger chain in Sweden, I found myself in the crossfires…