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About Mats Lederhausen

I believe our most important job is to make our jobs more important. A clear, compelling and credible purpose bigger than your product® is the first order of business for anyone seeking to build truly great organizations. Because we are all responsible for elevating the future. What kind of tomorrow are you pursuing?

“For success, like happiness, cannot be pursued; it must ensue...as the unintended side-effect of one’s personal dedication to a cause greater than oneself”
— VICTOR FRANKL

35+ Years Experience

Innovating & Leading

CHICAGO, USA
Home since 1999

LONDON
1988-1990

SWEDEN
Born and raised

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50+
Investments

Past & Present

Past Investments | 1990-2007

Active Investments | 2003-Current

Professional Story

 
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Core Business Beliefs

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Think Big

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Start Small

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Scale Fast

Core Operating Beliefs

  • Purpose Bigger than Products

    The birthplace of human energy. Altitude creates attitude. Aspiration fuels passion.

  • Who > What

    You bet on people, not on strategies.

  • Brand Harmony

    Design is the fundamental soul of a man-made creation. Everything communicates.

  • 80/20

    Concentration is key to economic results.

  • Culture Beats Strategy

    Remember that business is a team sport.

  • Underpromise and Overdeliver

    Mind the gap. It’s the valley of sin.

  • Only the Paranoid Survive

    Noah started building the ark before it began to rain.

  • Decentralization

    Choice beats force, accountability beats bureaucracy.

  • Minding Your Mind

    Placebo works in business as well as medicine.

  • Disciplined Execution

    God is in the details. You can never talk yourself out of a problem you behaved yourself into.

  • "Our most important job is to make our jobs more important."

    — MATS LEDERHAUSEN

  • "For every complex problem, there is a simple solution that is elegant, easy to understand and wrong."

    — H. L. MENCKEN

  • "Finding your soul purpose, and living it out, is the greatest gift you can give yourself. Choosing to follow your passion floods your life with meaning. Once you discover this new way of being you become totally self-motivated. You no longer have a career. Your works becomes your mission. There is nothing else for you to do. You never retire from your mission, once you have discovered it, it is with you always."

    — RICHARD BARRETT