TED 20013 TOP 10

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4th March

TED TOP TEN

On way back after another great week at TED. Mainly for my own benefit I try to reflect over what I like so much about the experience at TED. To me there are three key ingredients making TED … Read More »


Great Interview on Purpose

Posted by Mats Comments Off

23rd January

This is a great webcast worth listening to. It is about 20 minutes long. John Mackey, founder and CEO of Whole Foods Market, goes through the theoretical, historical and philosophical underpinnings to why … Read More »


The Argument for Purpose Bigger Than Product

Posted by Mats Comments Off

15th January

Many people ask constantly about the arguments for a more purposeful capitalism. Hidden in that question is really a doubt that purpose can also generate profits. As most of you know that is an unfortunate misunderstanding on the fundamentals of … Read More »


The Power of Purpose

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30th October

Simon Sinek’s TED talk ”How Great Leaders Inspire Action” is probably one of the best examples of what we do at BeCause. Take a few minutes and listen to this very intriguing speech where you … Read More »


BSR 20th Anniversary Interview with Mats

Posted by Mats Comments Off

30th October

BSR (Business for Social Responsibility) celebrated their 20th Anniversary in October 2012. Mats has been Chairman of their board since 2004. In this short interview Mats shares … Read More »


Interview with Mats at TIO Agency new Blog

Posted by Mats Comments Off

31st May

Read the interview here.


THE HOW REPORT

Posted by Mats Comments Off

18th May

Dear Friends and Partners!

As most of you know, I am a friend, partner, supporter, investor and board member of LRN. I passionately believe that culture truly is the new frontier of capitalism in this new interconnected, hyper-transparent and increasingly distributed … Read More »


TED Top Ten

Posted by Mats Comments Off

4th March

T3  (TED TOP TEN)

After having just returned from yet another TED conference in California I thought I would summarize my key takeaways. TED always stimulates you in both expected and unexpected ways so it is very useful to spend some time … Read More »


Inspiring Transparency

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17th February

Below is an email from Dov Seidman, CEO of LRN, that he recently sent to the entire company. They are obviously going the extra mile to “eat their own cooking” but I thought it would be instructive for others to … Read More »


The Purpose of the Corporation

Posted by Mats Comments Off

26th December

This is an excellent short piece framing the big argument. Are companies about shareholder value or are they about customer value. if we can move capitalism more to focusing on customer and less on themeslves I believe we are all … Read More »


Fantasy Capitalism – Mats Lederhausen Oct 2011

Posted by Mats Comments Off

9th October

What’s wrong with capitalism?  I once asked Paul Hawken this question when we both were frustrated with the lack of progress towards a more sustainable world.  Paul said: “Mats, there is nothing wrong with capitalism. We just haven’t tried it … Read More »


What I Learned About Recovery at McDonald’s

Posted by Mats Comments Off

13th June

This blog was originally posted at LRN’s Hows Matter site

It’s Quality, Not Quantity

What fast-food king McDonald’s can teach us about recovery

With all the news coverage today on financial mismanagement, I can tell you from first-hand experience that there is … Read More »


Business and Proximity – A Look at Cost of Social Detachment

Posted by Mats Comments Off

17th March

This blog was originally posted on LRN’s website

What’s going on?

It is a scary feeling when the ground underneath you is giving way. We may like it for a millisecond – like when we are on a rollercoaster. But … Read More »


We Get What We Reward

Posted by Mats Comments Off

9th October

Outcome is just as important as income

This blog was originally posted on LRN’s Hows Matter site

Unfortunately, one of the most tragic aspects of human progress is that we only learn the real lessons the hard way. Or as Will … Read More »


The Purpose/Profit Paradox

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13th June

Over the course of my career and my continued journey into the land of why purpose beyond product matters so much the most frequent question is around profitability. Will I make money doing this?

It is of course a viable question. … Read More »


Seeking Input on Brand Trust

Posted by Mats Comments Off

14th March

Anyone who has read, written or experienced anything exciting, different and helpful on the topic of brand trust and corporate reputation please share your thoughts. Clearly we have entered a new world with new rules. What does it mean to … Read More »